Vetements Unicorn Hoodie

Decoding the Allure of Fashion’s Most Coveted Sweatshirt

The Vetements unicorn hoodie has earned an almost legendary status in the fashion world. This ultra-rare and eccentric garment from Demna Gvasalia’s groundbreaking label represents the pinnacle of streetwear desirability.

So what exactly makes this hoodie so sought-after and iconic? As someone obsessed with getting my hands on the Vetements unicorn, I’ve done extensive research on how to track one down and why it’s become such a graily piece.

In this definitive guide, I’ll share everything you need to know to understand the Vetements unicorn hype, find where to buy the real thing, and get all your burning questions answered. By the end, you’ll be a Vetements unicorn expert!

The Origins: Understanding Vetements and the Unicorn Hoodie

To understand why the Vetements unicorn hoodie commands such hype, you have to look at the context around it.

Vetements exploded onto the global fashion scene in 2014, founded by Georgian designer Demna Gvasalia and his brother Guram. It shook up the industry with its unconventional streetwear-inspired aesthetic that defiantly rejected tradition.

The unicorn hoodie appeared in Vetements’ Fall/Winter 2016 runway collection, which cemented its anti-fashion credentials. While other luxury brands focused on polish, Vetements delivered attitude and subversion.

Against this bold creative backdrop, the unicorn hoodie stood out as the ultimate anti-fashion statement. Its giant unicorn graphic with a cigarette in its mouth epitomized Vetements’ dark, ironic take on mainstream culture.

The hoodie exemplified the brand’s cult appeal to younger generations who rejected traditional luxury values. Its look was simultaneously outlandish yet recognizable.

Beyond its provocative design, the unicorn hoodie represented the pinnacle of Vetements’ premium pricing and exclusive production. Dropping at over $900 retail, in limited quantities, it became the ultimate flex for serious collectors and hypebeasts.

The Hunt: How to Track Down the Real Unicorn

Given its mythical appeal, the Vetements unicorn hoodie reaches astronomical resale prices and is endlessly knocked off. But how do you secure the real thing?

Getting your hands on an authentic Vetements unicorn requires dedication, money, and some fashion connections. Here are the main ways to track one down:

• Luxury resale sites – The most reliable way to buy an original Vetements unicorn hoodie is through reputable sites like Grailed, Farfetch or Vestiaire Collective. Expect to pay at least $2,500+ for one, but you’ll get a legit checked piece.
• Vetements flagship stores – Try calling their stores in Paris, Seoul or Zurich. As a luxury fashion house, they may keep limited unicorn hoodie stock available for top clients. This route isn’t guaranteed but may yield results.
• Boutiques – Occasionally unicorn hoodies pop up at exclusive streetwear and luxury boutiques. Follow social accounts for the likes of Dover Street Market, Maxfield LA and The Webster to stay on top of potential drops.
• Personal sellers – Check sites like Instagram and Depop for individuals selling unicorn hoodies from their personal collection. Be extra vigilant in authenticating pieces, and expect high markups.
• eBay – Reliable unicorn hoodies virtually never appear on eBay, but it can serve for broad searches to uncover any rare listing. Exercise extreme caution about counterfeits.

The Vetements unicorn hype means you’ll have to persist and keep hunting across platforms until that special hoodie appears. But landing a legit one is the ultimate flex for any serious fashion collector!

Authentication: How to Spot a Fake Unicorn Hoodie

Since the Vetements unicorn hoodie is one of the most knocked-off pieces in existence, authentication is crucial. These tips will help you expertly identify counterfeit unicorns:

• Graphic details – Closely examine the unicorn graphic. Fakes often have incorrect coloring, fuzzier lines and screen printed graphics rather than high-quality embroidery.
• Tags – Vetements uses unique serial number tags and high-quality stitching. Replicas often have misspellings, incorrect formats and cheaper fabrics.
• Puff print – Authentic Vetements hoodies have a distinctive textured fabric with a puff print inner lining. Fakes lack that material texture and unique puff effect.
• Sizing and fit – Replicas rarely get the oversized drape and extended sleeves correct. Compare it to the real sizing measurements to identify issues.
• Wash tags – Vetements includes detailed washing instructions on inner tags. Fakes leave these out or use noticeably cheaper tags.
• Packaging and receipts – Ask sellers if original receipts and packaging are included. Vetements attaches unique hang tags and bags that prove authenticity.

By becoming intimately familiar with the unicorn hoodie’s details, you’ll avoid dropping thousands on an imitation. Always scrutinize before purchasing from third-parties and raise any issues. Getting a fake unicorn is a huge waste of money!

Decoding the Price: Why Vetements Costs a Fortune

Given its astronomical price tag, the Vetements unicorn hoodie isn’t accessible for the average streetwear fan. So what exactly justifies its luxury level pricing?

Several unique factors contribute to the hoodie’s staggering $900+ cost:

• Limited production – Vetements caps production at just a few hundred unicorn hoodies per season. This controlled scarcity keeps supply low and demand sky-high.
• Anti-fashion appeal – As discussed, the unicorn hoodie carries cultural clout that taps into luxury fashion’s appeal for younger generations. This intangible desirability drives the price.
• Designer label – Despite its grungy streetwear look, Vetements operates within the designer luxury category which enables higher pricing.
• Quality construction – Using premium fabrics and embroidery in Italy justifies the elevated cost. Expect comfort and durability.
• Exclusivity – Selling solely through Vetements’ direct channels and high-end retailers increases the perception of exclusivity that supports higher prices.
• Resale mania – With the hoodie’s mythical appeal, resellers can drive the resale market pricing to stratospheric amounts, sometimes 10X+ retail or more.

While the hoodie’s price is objectively outrageous, its combination of prestige, scarcity and underground credibility make it irresistible for die-hard collectors.

Sizing and Fit: Decoding the Oversized Unicorn

One important consideration for buying the Vetements unicorn hoodie is navigating its intentionally oversized fit. Here’s how to decode the sizing:

• Oversized fit – The hoodie is designed to fit massively oversized, with extended sleeve length. Size down several times for a “standard” fit.
• True streetwear sizing – Unlike luxury brands, Vetements uses larger streetwear sizing. A size Medium fits like an XL.
• Shrinkage – Expect the oversized cotton fabric to shrink up to 5% after washing. Factor that in.
• Women’s sizes – While unisex, women may want a XS or XXS for the right oversized look. But it varies depending on preference.
• Check measurements – Use the online size charts to compare specific garment measurements against your body. The extended arms and boxy torso are defining.
• Try before buying – If possible, always try the hoodie on in person first. The fit is a personal preference.
• Oversized aesthetic – Some prefer to lean into the ultra oversized look. Wearing the hoodie like a dress can be an epic flex!

Getting the right unicorn hoodie fit will ensure it looks perfect. Plan ahead, size down, and consider tailoring the arms if needed. Embrace the slouchy, vintage vibe.

Styling the Unicorn: How to Rock It Like a Hypebeast

Once you secure that coveted Vetements unicorn, you’ll want to style it like a pro. Here are ideas to inspire your fits:

• Lean into the oversize – Let the hoodie drape and go full Kanye with baggy ripped jeans or sweatpants and chunky sneakers.
• Luxe streetwear – Contrast the slouchy hoodie with sleek trousers or leather for an A$AP Rocky inspired vibe.
• Layer it up – Get creative, mixing the unicorn hoodie with graphic tees, flannels, denim jackets or overcoats.
• Monochrome – Stick to a tonal black, grey or white color palette for an elevated, minimalist look.
• Logomania – For full hypebeast status, add other coveted labels like Supreme and Off-White.
• Accessories – Personalize your unicorn with rings, jewelry, bags, statement sunglasses and hats.
• Make it YOU – Customize and DIY the hoodie in subtle ways to stand out. Add patches, pins, embroidery or bleaching.

However you style it, the Vetements unicorn turns heads. Have fun tailoring looks to your personal taste and always keep it authentic.

Keeping It Clean: Caring for Your Unicorn

To maintain that crisp unicorn hoodie fleX, proper care and washing are key. Here are some tips:

• Follow instructions – Refer to the specific dry clean or hand wash instructions on the inner wash tag. Take them seriously!
• Spot clean – For basic upkeep between washes, gently spot clean marks with a damp cloth and avoid excess scrubbing.
• Avoid heat – Skip the dryer, which can shrink or damage the cotton. Air dry flat instead.
• Use garment bags – Store the hoodie in a breathable garment bag to prevent dust build up over time.
• Monitor condition – Periodically inspect your unicorn for holes, snags, stains etc. Address issues early!
• Deep clean cautiously – If dry cleaning or hand washing the hoodie, use gentle detergent. Take great care wringing water out.
• Refresh periodically – Have the hoodie professionally dry cleaned every year or two to keep it looking box-fresh.

Treat your Vetements unicorn hoodie with the care it deserves, and it will easily become a lifelong grail passed down for generations!

Final Thoughts: Securing Fashion’s Fabulous Unicorn

In the world of coveted streetwear, nothing compares to the prestige and idolization of the Vetements unicorn hoodie. Despite its daring design, stratospheric price and elusive availability, its allure remains stronger than ever.

Hopefully this guide has equipped you with the knowledge to understand the hoodie’s background, track one down, spot fakes, and care for your grail.

The journey to find a Vetements unicorn takes time, money and dedication. But flexing that iconic hoodie makes every obstacle worth it. Own the unicorn – don’t let the unicorn own you!