Vetements brings a streetwear edge through iconic styles like its signature oversized hoodies, deconstructed jeans, cozy sweatpants, graphic t-shirts, bold outerwear, and wide-leg pants. The brand also frequently incorporates provocative and tongue-in-cheek phrases and imagery into its designs.
Vetements is a French ready-to-wear fashion brand founded in 2014 by creative director Demna Gvasalia and CEO Guram Gvasalia. Known for its oversized hoodies, jeans, sweatpants, t-shirts, jackets, and pants, Vetements has shaken up the fashion industry with its bold, anti-fashion aesthetic and influence from streetwear and youth culture.
The brand is inspired by everyday mundane clothing but often deconstructs these familiar items and reproduces them in exaggerated silhouettes with raw, unfinished hems. Vetements takes ordinary pieces like hoodies and sweatpants and transforms them into coveted high fashion statements. Their irreverent style plays with proportion and combines high and low, mixing streetwear with haute couture shapes.
With its headquarters in Zurich, Switzerland, Vetements has quickly made its mark through subversive collections that capture the rebellious spirit of the digital generation. The brand has collaborated with a range of other labels from Champion to Canada Goose, often flipping brand logos and putting its own spin on iconic looks. Vetements continues to push boundaries and remains a cult favorite among fashion editors, celebrities, and youth culture aficionados.
New Season VETEMENTS oversized bomber jacket in khaki. Designed with a relaxed fit, this jacket features a zip fastening, ribbed trims, side pockets, and a lightweight yet durable finish. Perfect for layering.
Vetements challenges traditions with an irreverent style that plays with silhouettes and proportions. Their oversized pieces like hoodies and jeans make the mundane extraordinary.
The brand combines streetwear with high fashion shapes and techniques. Familiar items like t-shirts and sweatpants are transformed into coveted statements.
The bold, raw aesthetic embodies the disruptive attitude of the digital generation. Vetements perfectly captures youth culture’s desire to subvert norms.
Effortless mashups with Champion, Canada Goose and more put a Vetements spin on iconic looks. These cult collabs are instant sell-outs.
Demna Gvasalia’s fashion cred has earned celebrity fans like Rihanna, Kanye West and Kim Kardashian.
The Zurich-based brand maintains an air of exclusivity even as its popularity soars. Vetements retains its insider appeal.
Vetements is known for its oversized streetwear pieces with an avant-garde, anti-fashion aesthetic. The brand takes everyday basics like hoodies, jeans, and t-shirts and reinterprets them in exaggerated, deconstructed silhouettes.
Vetements runs oversized and extended sizing for an intended loose, slouchy fit. It’s recommended to size down if you prefer a more fitted style. Oversized tops pair well with fitted bottoms to balance the proportions.
Vetements is a luxury brand with most pieces retailing from $400 to over $2000. Their iconic hoodies cost around $800-1200 while jeans run $1000-1800. T-shirts fall in the $300-600 range. The elevated prices reflect the exclusivity and high quality.
Vetements production is split between Europe and Asia. Some pieces are handmade in Italy and Portugal while others are produced in South Korea, China, and India through carefully selected manufacturers.
The Vetements look remixes streetwear and youth culture with innovative deconstructions and oversized proportions. It embodies a raw, grungy aesthetic but refined through luxe fabrics and clever silhouettes.
Vetements has a dark, neutral palette of black, grey, army green, and blue. Pops of red, orange and yellow occasionally accent the collection. Their color-blocked pieces stand out for blending vibrant hues.
Vetements has collaborated with Alpha Industries, Canada Goose, Levi's, Dr. Martens, Lucchesi, Eastpak, Champion, Juicy Couture and more. These cult capsule collections put a unique spin on iconic brands.
Vetements has celebrity fans like Rihanna, Travis Scott, and Kim Kardashian. The brand is a streetwear favorite among fashion editors, influencers, and youth culture aficionados.
Vetements was founded in 2014 in Paris by Demna Gvasalia and his brother Guram Gvasalia. It quickly made waves as an anti-fashion cult phenomenon subverting the industry.
Look for signatures like uneven seams, raw edges, taped reinforcements, and off-kilter placements. Vetements tags should have a rectangular hologram sticker. Examine materials and stitching for durability and quality.
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