Welcome to Vetements® Hoodie, Jeans, Sweatpants, T Shirt, Jacket, Pants, your source for high-quality, fashion-forward clothing inspired by streetwear and high fashion trends. Our company was founded in 2014 with a vision of breaking boundaries and redefining modern style by curating unique hoodies, jeans, sweatpants, t-shirts, jackets and more for trendsetters and fashion enthusiasts around the world.
Our Story
Vetements was established by Demna Gvasalia and a collective of his fashion-forward friends who shared a passion for progressive clothing design and a desire to push the boundaries of conventional fashion. United by their avant-garde approach and disruptive ideas, Demna and his team launched Vetements in Paris, quickly gaining cult status and acclaim for their bold take on streetwear and rebellious attitude toward the fashion industry.
As a fashion collective that got its start in the underground scenes of Paris, Vetements has always been inspired by urban culture, with designs drawn from everyday street style and popular youth movements. We embrace high-low blends, oversized fits, raw edginess and heavy deconstruction in our clothing as a reflection of our unconventional outlook.
From the beginning, our goal has been to challenge tradition, subvert expectations and defy categorization. We blend influences from punk, goth, metal, grunge and 90s aesthetics while playing with proportion and silhouette to create iconic statement pieces with a avant-garde twist. Our irreverent, multicultural and retro-futuristic approach is evident across our collections, from reworked vintage tees to deconstructed denim and standout outerwear.
Today, we’ve grown into a globally recognized and critically acclaimed fashion brand distributed worldwide while maintaining our founding ethos of independence and innovation. Our collections continue to break new ground with experimental fabrics, customized distressing and bold graphics applied to casual staples with a subversive edge. We create fashion-forward sweatpants, hoodies, jackets and more for those who dare to be different.
Our Design Philosophy
At Vetements, our design philosophy is simple: challenge fashion norms, blend high-end and street style, and approach classics with a rebellious attitude. We design clothing that makes a defiant statement, using unconventional shapes, proportions and constructions to create iconic silhouettes with an avant-garde perspective.
Our inspiration stems from urban countercultures, underground movements and everyday street fashion seen through the lens of high fashion design. We find beauty in imperfections and embrace rough, raw aesthetics that reflect the grittiness of real life.
Oversized fits, asymmetric details, deconstructed finishes and heavy distressing feature prominently throughout our collections, delivering an avant-basic style that merges the crafty, DIY spirit of streetwear with innovative techniques and luxe fabrics. We blend retro vibes from styles like punk, grunge, skate and 90s hip hop with futuristic, experimental details for looks that are simultaneously cutting-edge and nostalgic.
Ultimately, our goal is to challenge preconceived notions of what fashion should look like and give creative expression to the energy and attitude of the streets. We offer high-fashion streetwear that pushes boundaries, sparks conversation and redefines modern casualwear for visionary fashion trailblazers.
Our Manufacturing Process
To produce our rebellious streetwear collections, we follow an innovative design-to-delivery process that balances our avant-garde creative vision with ethical, sustainable practices.
It all starts with our design team, led by Demna Gvasalia, who works on concepts 6 months to a year in advance of each seasonal launch. Every piece goes through an intensive design development stage that involves hand-drawn sketches, pattern making, and multiple fit trials on live models to perfect the unconventional silhouettes we’ve become known for.
Next, we carefully select the most expressive fabrics to complement our designs – from premium Italian cottons to soft organic fleeces and recycled blends. Our focus is on quality, comfort and durability combined with a raw, urban edge.
Once final prototypes are approved, our pieces are ethically manufactured in small batches by our trusted partners in Europe. We work closely with our factories to ensure efficient, on-time delivery with minimal environmental impact. Each garment undergoes rigorous quality control checks before reaching our distribution centers.
Throughout the process, transparency, sustainability and fair labor practices are top priorities. We aim to produce cutting-edge streetwear while positively impacting people and the planet. Our goal is to foster lasting relationships that create value at every step.
Product Highlights
Our collections offer stand-out staples for the streetwear enthusiast, from reconstructed classics to head-turning statement designs. Here are some highlights of our product range:
Hoodies & Sweatshirts
Our hoodies and sweatshirts epitomize our avant-basic approach to casualwear. Boxy shapes, chopped hems, distressed details and graffiti-style graphics give standard sweats a rebellious edge. We blend premium fabrics like soft cotton terry and structured fleece with raw, asymmetrical finishes and deconstructed elements for the ultimate anti-conformist statement.
T-Shirts
Vetements t-shirts reflect our urban spirit and underground influences. Oversized silhouettes, extended lengths and mock neck collars add new proportions. Iconic graphics inspired by punk, metal and 90s youth subcultures make these tees instantly recognizable. destroyed details and uneven hems add a feel of authenticity.
Denim
Our progressive denim lineup takes jeans to the next level. Exaggerated flared legs, uneven bottoms, scribbled prints and extreme distressing deliver non-traditional styles for fashion rebels. Japanese selvedge denim and vintage washes ensure premium quality.
Outerwear
From reworked cloth coats to metallic puffers, our outerwear collection plays with shape, construction and fabrication for experimental styles you won’t find anywhere else. Oversized parkas, vests with extreme sleeve designs and trench coats with deconstructed detailing redefine this classic category.
Bottoms
Joggers, cargo pants and shorts get the Vetements treatment through reinvented cargo pockets, cropped leg openings and khaki color schemes that nod to military and workwear. Drawstring waists, oversized fits and distressed elements deliver urban utility styles.
Our Customer Base
Our bold creations appeal most to trendsetting individuals between the ages of 18-40 who dare to stand out from the crowd. Our customers value individuality and view fashion as a way to express their distinct perspective through clothing that challenges expectations.
Key customer demographics include:
- Fashion-forward young adults and students looking for edgy streetwear
- Trendy professionals seeking statement pieces for an avant-garde work wardrobe
- Creatives and innovators drawn to groundbreaking designs and aesthetics
- Progressive urbanites and hypebeasts who are plugged into emerging styles
- Musicians, artists and influencers looking for clothes that reflect their alternative image
- Appreciators of counterculture movements like punk, grunge, metal and skate
- Retail buyers sourcing directional high-fashion streetwear for boutiques
While based around the world, our core customer base is concentrated in style-leading cities like New York, London, Paris, Berlin and Tokyo. Our designs appeal broadly to those at the cutting-edge of fashion across ages, backgrounds and personal styles.
The Future of Vetements
As we forge ahead, our vision for the future remains unchanged: Keep pushing boundaries, changing minds and leading culture through forward-thinking fashion design.
We will continue releasing provocative collections that capture the creative spirit of youth culture and spark conversation about the boundaries of streetwear and high fashion. Our focus is on innovating fits, fabrics, graphics and silhouettes so that each seasonal launch feels fresh and distinctively Vetements.
Collaborations with our extensive network of creatives, brands and specialty boutiques will also play a key role. These partnerships allow us to remix our signature aesthetic within new contexts and reach wider audiences.
Ultimately, we strive to keep our independent, rebellious attitude at the core of everything we do. Our goal is to keep evolving as a cultural force that inspires self-expression and empowers youth to drive fashion into the future. The next generation of dreamers, trendsetters and change-makers motivates us to never stop reinventing.
Thank you for joining us on this journey. Let your clothes speak for you.
